Top 5 iOS Wellness Apps in Australia – Q1 2023 Performance

In Q1 2023, the top 5 wellness apps on iOS in Australia demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at each of these apps, based on data from Sensor Tower.

Calm from Calm.com showed a steady increase in weekly revenue, peaking at approximately $73K in early February. Weekly downloads saw an initial rise, reaching around 5.5K in the week of January 9, before stabilizing around 4K towards the end of March. Active users fluctuated, starting from 54.8K at the beginning of the quarter and ending at 55.9K.

Headspace: Sleep & Meditation from Headspace Inc. experienced a peak in weekly revenue at about $60K in mid-January. Weekly downloads were relatively stable, fluctuating between 1.8K to 2.5K. Active users remained consistent, ranging from 25K to 28.5K throughout the quarter.

Reframe: Drink Less & Thrive by Glucobit Inc. saw its highest weekly revenue in late February, hitting around $26K. Weekly downloads declined significantly, starting from 2.7K in the first week of January to around 700 by the end of March. Active users remained stable, hovering around 10K throughout the quarter.

Sleep Cycle - Tracker & Sounds by Sleep Cycle AB recorded its peak weekly revenue of approximately $22K in early February. Weekly downloads peaked at 3.3K in late January and then stabilized around 2K. The number of active users was consistent, ranging from 41K to 48K.

Breeze: Mental Health from Basenji Apps had its highest weekly revenue at about $20K in late February. Weekly downloads peaked at 10.9K in early January before declining to around 3.2K by the end of March. Active users showed a decreasing trend from 23.5K in early January to 11.8K by the end of March.

These insights highlight the dynamic performance of wellness apps in Australia, with varying trends in downloads, revenue, and active users. For more detailed insights, visit Sensor Tower.